How to freshen up your blog and create a plan for the new year.
It’s the beginning of 2016! It’s time to take a look at your blog.
Where were you in January of 2015 and where are you now? Objectives, goals, reason for blogging, etc can change dramatically from year to year. This is the perfect time to do a little freshening up and create the best plan for your blog and actionable steps to get you to where you want to be.
I am going to go through a lot of different areas that you can review, change, start… doesn’t matter. The important thing is that you know that they are all very important when you are looking to grow your blog.
So let’s start at the beginning… Your Business Blog Objectives. These change all the time. Many of you may have started off with your blog as a little journal of your life and out of nowhere came a following. Some of you might have started with the idea that you definitely want to make money blogging and have been working towards that. Either way, you probably need new objectives as things morph and change over time. You may be blogging everyday and realize that is too much or sending newsletters once a month and need to ramp it up to weekly.
Here are a list of things to consider and make notes about to make your new year vision a reality. Vague ideas and notions will get you no where. Take some time to really think about each of these questions and write down your thoughts. You might be surprised at how things have changed for you.
- Define What You Are Working Towards (and what it takes to get there)
- Speaking Engagements
- Your own product
- Book Deal
- Meet New People
- Increased Readers (why?)
- What are you new year statistic goals?
- Posts Frequency
- Social Media
- Email Subscibers
- Unique Visitors
- Comments and Interaction
- Blogging Community
- How are you going to achieve your main objective and what will drive your stats to where you want them to be?
- Product Reviews
- Blog Round Ups
- Your Product
- Blogging Collaboration
- New Media (maybe you want to start Youtube videos or PDF free downloads)
- What will you do on a weekly basis to achieve your objectives?
- How many posts in a week
- How many newsletters
- How many Social Media Posts and where
- What will you do on a daily basis?
- Social Media Schedule
That’s a lot of work but you can see that when your objectives are clear for the year, you can work your way down to the month, the week and each day. Everything has a purpose. Now, let’s move on to your overall maintenance. Here are some things to consider refreshing.
- Update your bio and your pictures.
- Be current and fresh with images, fonts, and colors.
- Make sure the backend of your blog application is updated to the newest version and all plugins are working and updated
- Assess if you need a new platform. Are you on blogger.com and it’s time to move to your own wordpress site?
- Check out your theme (template for your blog). Is it serving you well. Do you have a sidebar you don’t utilize? Or maybe you need a sidebar. Is your framework on trend or antiquated?
- Add some new categories that capture your archives more usefully like a popular posts section or all things blue… be creative.
Scheduling is next. This is my favorite thing to do yet it seems to hold me back sometimes. Get at least a quarter of the year scheduled even if it’s rough ideas. It’s always changeable. There are some major things that will save you in the long run if you get them scheduled and stick with the plan as best you can. Here are some things to schedule:
- Editorial Calendar
- Promotional Calendar (advertising, contests, collaborations)
- Social Media (choose no more than three platforms and make a plan)
- Bookkeeping (choose one day each month to enter your expenses in Quickbooks or even an Excel program)
- Social Media Clean Up (this is different than number three. This is all about removing who you are following or adding people to your newsletter, etc)
- Computer Clean Up…. delete unused photos and documents. I know that hardly anyone does but if you schedule yourself a half hour once a month to delete unused photos, you will be really happy. Use this to reorganize folders and streamline your computer travels.
And last but not least, some overall questions you should be asking yourself often. The start of a new year will do!
Why do I blog?
Who do I want to read my blog?
What do I hope to accomplish with my blog?
What makes me happy in my blogging world?
What do I enjoy about blogging?
What blogs or people do I want to emulate and why?
What has been working and serving me well?
What has not been working?
TaDa! See? Not so bad. Actually, it’s a lot. But if you can take some time to answer these questions, you will be on your way to a very successful new year!
I’m not going to leave you hanging… Click below to grab our free Blog Clean Up Workbook. You can plan out everything detailed above. It’s free for a limited time so download it now!