There are FOUR questions you should ask yourself before relying on advertisers, affiliates and sponsors exclusively for your blogging income. I’m sure there are more than four but here’s four to consider.
- Do I really want to send my hard won readers to someone else’s site, when they originally came looking for what I post?
- Am I willing to create my blog posts around native advertising that may or may not really be what I wanted to blog about?
- Do I really want to work hard engaging followers so someone else can make the lion’s share of the money it generates?
- When did the bloggers, who are successful monetarily, through advertisers, affiliates and sponsors, begin blogging?
If you are just starting out or have been a blogger for quite sometime, asking these questions will help you clarify where you want to focus your attention when it comes to generating money from your blog.
I will begin with the first question and work my way down in order to give you some context around these questions.
1. Do I really want to send my hard won readers to someone else’s site, when they originally came looking for what I share?
Now, if your site is all about connecting people with outside resources then this doesn’t exactly apply to you. I will throw in a little caveat for why it does apply to you, however. I haven’t seen a blog yet where there wasn’t an opportunity for the blogger to provide a product or service of their very own. Whether it was coupled with promoting other’s goods and services or not, your followers are coming to your site for you and what you share.
The most valuable thing you have going for you is your uniqueness. You provide that uniqueness through your perspective, how you do things, how you teach, what and how you share, and so much more. This is what’s so powerful about blogging. Companies who don’t have that going for them are more than happy to utilize your uniqueness to sell their products. They get how absolutely valuable it is, so much so, that the entire affiliate and advertising game has become watered down and not nearly as lucrative.
Here’s how it goes: Someone goes to your site to read your blog post, but then a shiny thing in the sidebar catches their eye. Then they leave your page to go buy that thing or read about it, and you’ve lost them. The crazy thing is is that you willingly put that shiny thing over there.
Now I know you can make some money doing this. But you can make a whole heck of a lot more money, if instead of someone else’s shiny thing, you put your own shiny thing over there. You get to keep the whole profit, and chances are, it’s more aligned with what your readers came there for in the first place.
I promise if you put just as much time into creating and selling your own product or service as you do or would into affiliate and advertising commissions, you would make 3x as much money if not more.
2. Am I willing to create my blog posts around native advertising or my sponsors stuff, that may or may not really be what I wanted to blog about?
Awe, the freedom of blogging…except now you may fudge a little bit, or a lot, to get those commissions rolling in or keep that sponsor happy. I must admit, native advertising is so much more appealing than a big ugly flashing banner ad. But still, refer to question #1 above as it applies here as well.
I want to be sure that you realize that I’m not saying to bag advertising and affiliates all together. I’m putting these questions out there so you can contemplate where to spend the majority of your limited resources of time and energy when looking to make money while blogging.
(Everything that you are doing to get commissions from your blog are virtually the same things you would do to sell your own product or service. Things such as: mobile responsiveness, engaging more readers through social media, placing ads strategically so people see them, creating content that leads to a product or service and more.)
#3 Do I really want to work hard engaging followers so someone else can make the lion’s share of the money it generates?
For some of you this trade is worth it to you because you’re probably thinking, “I’m at capacity with simply blogging and it’s nice to get cut a commission check, even if it is rather small, or even if I’m having to work my posts around my advertiser, affiliates or sponsors wishes”
If this is working for you and you don’t have any complaints or any longings for more, than this blog post might be an interesting read, but not really for you.
I am talking to those of you who might be just considering creating a blog to make some income, those of you who have taken the leap but what you’re currently doing isn’t quite cutting it for you, or you are successful making income through commissions from outside sources, but it either feels confining or you would like to make more money than you are currently able to squeeze out this way.
I ask the above question because when you work with affiliates, advertisers and sponsors, they are getting the “lion’s share” of the profits. You are working hard to engage readers and then someone siphons off their attention and their money because you let them.
Don’t get me wrong, I totally get why you would consider doing this or are doing it now because at least you’re making some money. You like the things they’re selling, and this is how everyone makes money blogging right?
I’m simply going to say here that if you are willing to simply re-think this, that you could have the exact same strategy that you currently for engaging followers but keep the lion’s share of the money that is generated. If you are willing to consider that, then check out the Bloggers in Business FREE Guide that shares an essential secret for how to make this transition.
#4 When did the bloggers, who are successful monetarily through advertisers, affiliates and sponsors, begin blogging?
Hmmm…you might be wondering, “Why is this question relevant?” This is important, especially if you are just starting out and especially if you were having some success down the affiliate/advertiser/sponsor path, but now you’re not. Either you’ve plateaued or you’re trying to accommodate your affiliate/advertiser/sponsor and your audience and it feels restricting.
Did anyone tell you that the game has changed? This isn’t widely spoken about yet because there are bloggers out there who began the affiliate/advertiser/sponsor game before Facebook and Pinterest Ads. Before people were browsing the web on their mobile devices, before there were a bazillion blogs on the face of the planet, before Panda and other Google algorithms.
Yes, all of the above have been game changers for bloggers. On one hand they have been really bad news for a lot of bloggers wanting to monetize, and in another way, have set bloggers up to succeed beyond measure. In fact, huge corporations are now creating their own “blogs”/ “vlogs” to drive traffic to their products and services.
If you are serious about making money blogging, don’t be caught on the tail end of a dying dog. Check out the new way to blogging success, get the bloggers in business FREE Guide to the Blog To Money Mystery. You have so much to lose by not checking this out and so little time to invest in seeing what’s possible and changing your perspective.
Check out the comments section from our last post to get an idea of what potentials are out there for bloggers and their own products
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