Awhile back we put a call out to bloggers to post their blog website and we would do a quick review and tell them what we thought they could sell as their own product. We answered everyone and you can see that blog post here: Blog Review, what product or service can you offer. You can go and check it out and all of our responses in the comments.
We wanted to take a few of them and expand our response because they have some common challenges that affect many bloggers. First up is A Dash of Megnut by Megan. When we posted our idea to Megan, she was enthusiastic but had some trepidation. Here is an excerpt of our response:
Now here’s the fun part… what can you do as far as a product or service? You can have a three month program that walks through the beginning stages of transitioning into gluten, egg and/or dairy free. You already know the process. You already know the little successes of finding different foods that replaced the ones you used to love. You know how to do this!
I will tell you from personal experience… If I could have joined a group to learn how to do all of this including making great food and having the support of other people in my same boat, I would have paid for it in a heartbeat!
“But I’m not an expert”
The following is a response to Megan in regards to starting a group program based on the content of her blog and her not feeling ready because she’s not an authority when it comes to food allergies. The response will be directed towards Megan, but it’s really for any of you out there who worry that you don’t know enough yet, you don’t have the proper credentials, you’re not an expert, etc., when it comes to selling something of your own.
First off, there was a time when information was a precious resource. If you wanted to learn something in depth or in a specific subject, you had to go through the university system to access the teachers and the information to learn about that “thing” or how to do that “thing”. Nowadays, there’s this crazy thing called “Google” where you access pretty much any information you want. In fact we are all so inundated with information we will pay money in order to have less of it bombarding us.
So what is valuable if information isn’t as hard to come by anymore? I will tell you my thoughts on this and you may even have some ideas of your own. Real connection is valuable, community, your unique experience. Basically anything that you can’t google, is valuable.
So, how does this relate to you as a blogger? I will answer that by responding to Megan’s comment: “I get nervous since I feel like I’m not yet an authority on food allergies or cooking. Even so, that’s something I will just have to gain more confidence on before starting the program I think.”
Megan, I want to say right up front that I am not picking on you here. So many women, myself included have this exact same thought one way or another. I actually want to thank you for allowing us to utilize your blog comment in order to give a different perspective on how valuable what you offer is regardless of being an official “authority” in whatever subject you speak about in your blog.
Let’s go back to the value of information. It’s not valuable! I could easily research about celiac disease and find more than a million gluten free recipes online. Do you see how that isn’t valuable? An authority can’t really tell me anything that isn’t easily accessed through google. It just so happens that I am gluten free, so I can say this from my own experience as well as what I know to be valuable these days.
Megan, I want to know about your experience. What health issues were you experiencing before eliminating gluten? How did you cope when you were really sick? What were your biggest challenges in your shift? How did you feed your family differently, and on and on and on.
What would also be incredibly valuable to me is the opportunity to share stories, swap ideas, have a gluten free ‘breakdown’ with others who are in the same boat. I want to hear about recipes that are quick and nutritious that win with everybody. I want to hear your experience! If I was someone just finding out that I had celiac, I would be a tick in your hide so I could hear everything about where you have been and how you’ve persevered because I would be in a little bit of panic and freak out. A gluten free recipe found on Pinterest can’t do that. Web MD can’t do that when I search “what is celiac”.
For everyone reading this post, take a moment and reflect on what you find truly valuable. Again I will pull out of my response three things that she could offer that would be valuable to me.
1. Megan’s unique experience
3. Connection to people with real stories and lives
If ever on your journey to making real money with your blog, you have the thought, “I need to wait until I’m more of an expert before…”, please re-read this blog post. Remember what’s actually valuable these days. Get real with yourself and what you provide. Do you provide value in the new sense of what’s valuable? My bet is that you do! If you just can’t seem to get over the, “but I’m not an expert” hump, please reach out to us. One of our “expertise” is helping to shine a beautiful bright light on what’s valuable about what you offer and supporting you in gaining the confidence to claim it and share it.
We LOVE figuring out your product or service. You can go to our “work with us” page on our site and fill out an application for our one hour service and we will give you detailed information on what you could create. We will do call outs for blog reviews in the near future. They are simple responses. If you want a full examination of what you could sell and turn your blog into a monetizing avenue that utilizes your skills, you should definitely consider our one hour coaching.